Discover 31 SEO-exclusive features
Easily identify the issues that require the most attention and take action to resolve them. To help identify the significance of each test, special symbols and colors are used.
SEO test
Page title
The HTML element that specifies the title of the webpage is the title tag. The title tag is seen in the bookmarks bar, search results, and at the top of your browser.
Meta description
An HTML component called the “meta description” offers a detailed and accurate summary of the webpage. Search engines utilize the meta description to determine the subject of a webpage and deliver pertinent search results.
Headings
The headings of a page are indicated by h tags. The h1 tag, which is the most significant h tag, describes the page’s primary theme, whereas the other tags describe its subtopics.
Content keywords
Relevant keywords that appear in the webpage title should also be in the content of the page.
Image keywords
If an image cannot be displayed, the alt attribute gives an alternative text for the image. In addition to helping screen readers describe the image, the alt property is helpful for search engines in identifying the image’s subject.
SEO friendly URL
The term “SEO friendly URLs” refers to URLs that contain keywords associated with the topic of the webpage and don’t include any other special characters than slashes and dashes.
404 page
The 404 webpage status notifies users and search engines that a page has gone missing.
Robots.txt
A robots.txt file tells search engines which links on a website can be visited.
Noindex
Search engines are told not to index the webpage with the no-index tag.
In-page links
Keep in-page links to a minimal to prevent problems with search engines being unable to crawl more links from the webpage.
Language
The lang attribute declares the language of the webpage, assisting search engines in determining the language in which the content is written and browsers in providing translation suggestions.
Favicon
The favicon is the icon that appears in the browser’s tab when a webpage is bookmarked, and occasionally in search engine results.
Miscellaneous test
Structured data
Structured data tags assist search engines in better understanding the content of a webpage and enable them to create rich snippets in search results.
Meta viewport
The meta viewport tag instructs browsers on how to render the webpage’s viewport.
Character set
The meta charset tag specifies the character encoding, which helps browsers render the characters and symbols on the page more accurately.
Sitemap
Sitemaps inform search engines about the pages on a website that are crawlable.
Social media
Search engines are increasingly using social media presence to validate a website’s trustworthiness and authority as a ranking factor.
Content length
The number of words on the webpage is represented by the content length. The website should have a reasonable number of words.
Text to HTML ratio
The text-to-HTML ratio compares the percentage of actual text on the page to the percentage of HTML code.
Inline CSS
The style attribute specifies the CSS style rules that apply to the element. Inline CSS code increases the size of the webpage unnecessarily and should be moved to an external CSS file.
Deprecated HTML
The deprecated tags represent tags that are no longer supported by the HTML5 standard and may cause the webpage to be rendered incorrectly.
Performance test
Text compression
By compressing the HTML content, text compression speeds up the loading of the webpage.
Load time
The load time represents the total load time of the HTML and does not include external resources such as images, scripts, or other resources.
Page size
The page size represents the total size of the HTML and excludes external resources such as images, scripts, and other resources.
HTTP requests
The number of HTTP requests indicates how many external resources are available on the website.
Image format
Images supplied in a next-generation file format are represented by the images format. The performance of the webpage’s load time is enhanced by images delivered in next-generation formats.
Javascript defer
The defer attribute instructs the browser to download the scripts in parallel and execute them after the webpage has been parsed, thereby improving the load performance of the webpage.
DOM size
The number of nodes in an HTML webpage is indicated by the DOM size.
Security test
HTTPS encryption
HTTPS encryption contributes to the user’s security and privacy.
Unsafe cross-origin links
The unsafe cross-origin links are external links that open in a new tab and can cause performance and security issues for your website.
Plaintext email
Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.
Mixed content
The mixed content is that which is loaded over an HTTP connection while the webpage itself is loaded over an HTTPS connection.
Server signature
The server signature is a web server’s public identity that contains information that can be used to exploit known vulnerabilities.
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